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Charting global pathways: a comprehensive analysis for identifying apps for good optimal international market
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| 3.76 MB | Adobe PDF |
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Resumo(s)
This chapter presents a meticulous analysis for CDI's global expansion of Apps For Good
(AFG), advocating internationalization as crucial for non-profits to scale impact and
diversify funding. Employing a nuanced country ranking system, incorporating economic,
educational, and technological assessments, the study identifies Spain as the prime market
for AFG's scalable educational platform. This selection is backed by weighted criteria and
standardized data. The findings chart a strategic course for CDI’s sustainable international
growth, promising enhanced global social influence through educational outreach in the
digital real.
Descrição
Palavras-chave
Internationalization Market analysis Target market Country ranking analysis