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Strategic repositioning of Schréder´s current product portfolio towards other smart city solutions for an enhanced market share through new pricing models and implementation strategies: what are the financial implications of the defined strategies for the beyond light layer
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Resumo(s)
In today’s age, the growing high rate of urbanization and energy crisis are driving cities towards
an urban transformation to smart cities. As a prominent global lighting solutions provider,
Schréder is gearing up to introduce two innovative strategic product layers in early 2024 and is
now seeking suitable pricing and go-to-market strategies. Thus, this report answers these two
questions and transforms theoretical strategic concepts to concrete implementation plans,
supported by both competitive intelligence and financial modeling.
Descrição
Palavras-chave
Smart city solutions Positioning Strategy Financial implications Financial model