Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/179632| Title: | Strategic repositioning of Schréder´s current product portfolio towards other smart city solutions for an enhanced market share through new pricing models and implementation strategies: what are the financial implications of the defined strategies for the beyond light layer |
| Author: | Rodrigues, Carolina Lucas |
| Advisor: | Pita, José Miguel |
| Keywords: | Smart city solutions Positioning Strategy Financial implications Financial model |
| Defense Date: | 15-Jan-2024 |
| Abstract: | In today’s age, the growing high rate of urbanization and energy crisis are driving cities towards an urban transformation to smart cities. As a prominent global lighting solutions provider, Schréder is gearing up to introduce two innovative strategic product layers in early 2024 and is now seeking suitable pricing and go-to-market strategies. Thus, this report answers these two questions and transforms theoretical strategic concepts to concrete implementation plans, supported by both competitive intelligence and financial modeling. |
| URI: | http://hdl.handle.net/10362/179632 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2023_24_Fall_43113.pdf | 1,77 MB | Adobe PDF | View/Open Request a copy |
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