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Ethical labelling as an attempt to promote ethical consumerism in the food industry
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Orientador(es)
Resumo(s)
This research explores the effect of ethical labelling practices on consumer perceptions and
purchase intentions in the food industry by means of a systematic literature review. The research
presented is two-fold: firstly, the current research status on the topic is investigated and
secondly, a qualitative analysis of 68 selected articles is performed. This showed that consumers
are willing to use ethical labels to guide them in their purchase decision process, however,
frequently they lack understanding of the meanings behind labels. Education and awareness
prove to be the drivers to increase the use of ethical labels in the consumer decision-making
process.
Descrição
Palavras-chave
Food industry Ethical labelling Ethical consumerism Consumer perceptions Systematic literature review