A carregar...
Publicação
Shaping future motorsports: assessing the transferability of strategic elements from formula 1 to formula e and identifying opportunities for differentiation - core product analysis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.34 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In a context of rapidly evolving automotive technologies, this thesis explores a strategic
alignment and transferability between Formula 1 and Formula E. By conducting a
comprehensive investigation applying strategic frameworks such as SWOT and PESTEL
analyses, as well as extensive primary research through questionnaires and expert interviews,
the relevant strategic levers proposed by Formula E (Core Product, Fan Growth and Brand
Perception) are independently verified. The findings contribute insights into the sustainable
development of motorsport industries by providing an objective validation of Formula E's
strategic outlook and a roadmap for future strategic directions towards the competitive
landscape.
Descrição
Palavras-chave
Strategy Brand development Product management Expansion strategy Internalization strategy Motorsport Formula 1 Formula e Business development Commercialization