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Conditions of the international smartphone market - analysing the South Korean market
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| 10.5 MB | Adobe PDF |
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This paper presents a case study of Samsung Electronics’ position in the global smartphone
industry in 2023, incorporating macroeconomic trends and changes in the competitive
landscape. An analysis of the smartphone industry and company follows, along with aspects of
Samsung’s unique internal resources and capabilities, leading to its sustainable competitive
advantage and granting the corporation its superiority in the global context. Additionally,
Samsung’s regional presence in South Korea is evaluated, streamlining the tailored strategic
decisions in Samsung’s home market and extracting opportunities to strengthen their
positioning further, aiming at long-term value maximisation.
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Strategy Technology Innovation Smartphones Competition