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Developing Bpi´s university ecosystem: creation of the minimum valuable product
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.56 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The current project concerns on developing a college student ecosystem for BPI (Banco
Português de Investimento). The goal of this Work Project is to assist BPI understanding the
customer journey of a college student, identifying their needs and pain points, including both
financial and non-financial aspects. An analysis of the industry, as well as the current product
offering of BPI and its main competitors was led to allow the formulation of hypothesis,
subsequently confirmed based on a quantitative and qualitative analysis. By integrating four
products, the outcome is an application designed to support university students throughout their
academic journey.
Descrição
Palavras-chave
Banking Costumer journey College student Product development Mvp User experience Features Marketing