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Why startups fail: cross-industrial failure patterns in the German food and sexual wellness industry
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| 2.17 MB | Adobe PDF |
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Resumo(s)
This research paper aims to analyze factors that cause failures and turnaround strategies in
German food and sexual wellness startups. After identifying eight failure patterns and general
failure causes, the authors developed targeted turnaround approaches for those patterns. The
patterns were then used to create a framework that included operational and relationship
dynamics and ranked them according to their difficulty and business impact of the turnaround
initiatives. The authors conclude that startups should use the framework to analyze failure and
solve their problems quicker and more efficiently.
Descrição
Palavras-chave
Startup Failure reasons Germany Food Sexual wellness Entrepreneurship Turnaround strategies Manufacturing startups Crisis management