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Creating a brand strategy for careceiver - crafting effective communication strategies for careceiver
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 12.74 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Careceiver, a Portuguese startup founded in 2019 by nurse-founder Joana Afonso, seeks to
revolutionize caregiving dynamics for caregivers. This thesis explores its strategic development
and branding imperative, emphasizing effective communication strategies to establish trust with
B2C and B2B partners. Careceiver's goal is to provide comprehensive support to informal
caregivers through an innovative app and platform. Communication is vital in product branding,
highlighting the need for Careceiver to craft an engaging narrative and targeted messages to
foster brand awareness and support among caregivers, contributing to its success in the
caregiving market.
Descrição
Palavras-chave
Brand strategy Caregiving Communication strategy Audience Storytelling