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A consulting lab on grupo Ageas Portugal strategy to create more appealing solutions and provide an emotional and relevant experience to the younger generations - reformulating and tailoring offers for the younger generations
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Resumo(s)
The current project focuses on developing a compelling value proposition for an insurance
company, specifically addressing how to create more attractive solutions and deliver relevant
experiences tailored to the preferences of younger generations. Grupo Ageas Portugal is the
primary beneficiary of this effort. The challenge at hand required a detailed market assessment
of the insurance industry and its stakeholders, involving a deep dive into the profile of younger
generations. The project aimed at identifying their specific needs, and pain points, and
recognizing trends that could be leveraged as opportunities for insurance companies. The
primary strategic objective is to bridge the gap between insurance and the preferences of
younger generations. The project outcome consists of several recommendations designed to
establish authentic connections between the younger generation and insurance, derived from
the study of twelve hypotheses. These recommendations cover key areas that will serve as a
foundational framework to understand and engage this segment—an accomplishment that no
other insurance company in Portugal has successfully achieved. To kickstart this innovative
initiative, a new value proposition and pilot setup is proposed.
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Palavras-chave
Srategy consulting Strategy Insurance Younger generations Innovation Digital solutions Impact