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Embracing sustainability in MNEs: how sustainability professionals convince senior business leaders to adopt sustainable strategies
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| 1.8 MB | Adobe PDF |
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This thesis explores how sustainability professionals (SPs) can effectively convince senior
business leaders (SBLs) in multinational enterprises (MNEs) to prioritize sustainability in their
decision-making. Utilizing grounded theory and qualitative interviews, the research identifies
three key strategies: sustainability engagement, organizational integration, and leveraging
external influence factors. The findings suggest that successful SPs align sustainability goals
with business objectives, embed sustainability into corporate culture, and harness external
pressures such as regulations and market trends. This study contributes to both academic
understanding and practical approaches for advancing sustainability in large organizations.
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Sustainability professionals Convincing strategies Decision-making in MNEs Sustainability challenges