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Rethink the food & beverage offering for Pestana City Hotels in Portugal and Spain: segmentation, targeting, positioning for Pestana City Hotels food & beverage offering
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| 8.26 MB | Adobe PDF |
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This project aims to redefine Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing on Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana
CR7 Lifestyle Hotels. It aims to identify innovative business models and effective marketing
strategies, providing strategic recommendations that align with market trends and enhance
guest experience. The project also contains an individual contribution that explores market
segmentation to identify target markets and offers tailored positioning statements to each outle.
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Positioning Targeting Segmentation Positioning statement