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Stakeholder engagement in sustainable practices at live music festivals
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| 3.11 MB | Adobe PDF |
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This thesis explores stakeholder engagement in sustainable practices at live music festivals,
focusing on key stakeholders identified by the Business Project (BP): festival organizers,
vendors, sponsors, performers, music labels, attendees, workers, Non-Governmental
Organizations (NGOs) and local communities. Using stakeholder theory and qualitative
interview analysis, identified key factors impacting stakeholder engagement include Education
and Awareness, Convenience and Accessibility, Incentives and Rewards, Collaboration and
Partnerships, Guidelines and Standards and Transparency and Reporting. Findings emphasize
the need for educational programs, clear communication channels, nudges and convenience.
This study offers academic insights and practical guidelines to promote sustainability in the live
music industry.
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Stakeholder engagement Sustainable practices Music festivals Qualitative research