A carregar...
Publicação
Crm at Borussia Dortmund: internationalization strategies leveraging on digital platforms - optimizing sports Crm: Borussia Dortmund´s Usa strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 805.66 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This research explores the convergence of Customer Relationship
Management (CRM), using Borussia Dortmund's presence in the
USA as a case study. Delving into CRM's definition and relevance
in sports, the study examines the club's status, social media impact,
and merchandise sales. Market analysis, competitive comparisons,
and digital platform evaluations inform targeted strategies. The
research concludes with recommendations for improving loyalty
programs and capitalizing on reach, providing a comprehensive
guide for sports organizations navigating the dynamic landscape of
CRM and digital strategies in the global market.
Descrição
Palavras-chave
Customer relationship management Social media metrics Borussia Dortmund Sports Crm Us market