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Crowdfunding : uma nova estratégia para o jornalismo online : estudo de caso
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Volvidas duas décadas da migração do jornalismo para o meio online, os media ainda
não conseguiram encontrar um caminho sólido e enfrentam, agora, o desafio de
encontrar um modelo de negócio sustentável. As estratégias para alcançar receitas,
atualmente em vigor, têm-se revelado frágeis e incapazes de promover a evolução do
exercício jornalístico. O pagamento para aceder a conteúdos online é uma realidade
que está longe de ser aceite pelo público, continuando as informações de acesso
gratuito a ser a grande atração quer para os leitores quer para os anunciantes
publicitários.
Importa estudar um novo modelo de negócio que possibilite a sustentabilidade dos
meios de comunicação, que atraia e fidelize leitores e que estimule a aquisição de
publicações produzidas no ecossistema online. O Crowdfunding, enquanto modelo
nativo da web que constitui um novo meio de angariação de fundos através da
multidão, é o objeto de estudo central do trabalho em desenvolvimento.
Pretende-se compreender de que forma o novo modelo, alternativo aos mais
tradicionais, poderá ser aplicado ao jornalismo e em que medida poderá ser
considerada uma solução para a crise que o setor enfrenta. Ambiciona-se trazer a
debate as peculiaridades do Crowdfunding bem como apurar a aceitação dos leitores a
esta nova forma de financiamento.
Partindo da lógica em que operam plataformas como Spot. Us ou Catarse - destinadas
ao financiamento exclusivo de projetos jornalísticos através do Crowdfunding - tentarse-
à perceber se existe espaço para a implementação do novo modelo de negócio no
jornalismo português.
After two decades of journalism's migration to the web, the process is far from being completed and media hasn't yet found a sustainable business model. Strategies to achieve revenue have proved fragile and unable to promote the evolution of the journalistic exercise. The payment to access online content is a reality that is far from being accepted by the public, continuing the free access of information to be the major attraction both for the readers and advertisers. It is necessary to study a new business model that allows the sustainability of the media to attract and fidelize readers and encourages the purchase of publications produced in the online ecosystem. The Crowdfunding, as native web model, which is a new way to raise funds through the crowd, is the central subject matter of the work in progress. The aim is to understand how the new model, as an alternative to traditional one, can be applied to journalism and to what extent can be considered a solution to the crisis facing the sector. It aims to bring to debate the peculiarities of the crowdfunding and to ascertain the acceptance of readers to this new form of financing. Starting from the operating of selected platforms such as Spot. Us or Catarse - intended for exclusive financing of journalistic projects through Crowdfunding - we will try to discover if there is room for this new business model in Portuguese journalism.
After two decades of journalism's migration to the web, the process is far from being completed and media hasn't yet found a sustainable business model. Strategies to achieve revenue have proved fragile and unable to promote the evolution of the journalistic exercise. The payment to access online content is a reality that is far from being accepted by the public, continuing the free access of information to be the major attraction both for the readers and advertisers. It is necessary to study a new business model that allows the sustainability of the media to attract and fidelize readers and encourages the purchase of publications produced in the online ecosystem. The Crowdfunding, as native web model, which is a new way to raise funds through the crowd, is the central subject matter of the work in progress. The aim is to understand how the new model, as an alternative to traditional one, can be applied to journalism and to what extent can be considered a solution to the crisis facing the sector. It aims to bring to debate the peculiarities of the crowdfunding and to ascertain the acceptance of readers to this new form of financing. Starting from the operating of selected platforms such as Spot. Us or Catarse - intended for exclusive financing of journalistic projects through Crowdfunding - we will try to discover if there is room for this new business model in Portuguese journalism.
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Crowdfunding Modelo de negócio Jornalismo online Financiamento Novos media Aceitação do público Crowdfunding New business model Online journalism Funding New media Public acceptance