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Small and medium enterprises competitiveness and internationalization field lab: internationalization plan for company beta - in-depth market analysis of South Africa
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Orientador(es)
Resumo(s)
This study was conducted based on a main study “Small and Medium
Enterprises Competitiveness and Internationalization Field Lab: Internationalization Plan for
Company Beta” and directed toward analyzing the South African Market. A thorough review
of the literature’s important variables allowed an in-depth market analysis of this country and
revealed a multidimensional and networking relationship between them.
A conceptual networking model was constructed to describe the South African market, what
conditions are inherent to this country, the level of competition, the support, the opportunities
and to understand whether South Africa meets the conditions to guarantee a successful
internationalization.
Descrição
Palavras-chave
South Africa International market selection Business development Lightning protection industry Small and medium enterprises