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Insights into successful factors of hotel loyalty programs
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.12 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing
their own as a way to increase sales and build a connection with their guests. With the goals of
designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to
immerse herself into this world to identify the elements that contribute to their success.
Descrição
Palavras-chave
Hotel Loyalty Programs Effectiveness Successful factors Leaders club Customer engagement Kpis Member retention Status Customer segmentation