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Analysis of a car manufacturing company in the era of sustainability and electrification, and a personal reflection on a journey as a member of a management team
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Resumo(s)
This thesis explores eMotion's adaptation to the disruptive automotive industry, focusing on its
transition to a fully electric vehicle manufacturer. Responding to trends like urbanization,
electric mobility, and autonomous driving, eMotion expanded its product portfolio and
strengthened its market position. Success was driven by cross-department collaboration and
performance alignment. The project highlights effective marketing in building brand equity,
HR’s balance of workforce management and costs, and eMotion’s commitment to sustainability
through a triple bottom line approach. The personal reflection covers key leadership lessons,
adaptability, teamwork, and areas for future personal growth.
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Business simulation Business in practice Business management Business strategy Team dynamics Cross-functional management Reflective practice Leadership development Vehicles Sustainability Esg Innovation Electrification Green mobility