Strategic transition to electrification in the automotive industry: a simulation-based analysis of business decisions and personal reflections on team dynamics and self-development

Abstract

The automotive industry is going through a major shift from traditional internal combustion engines to electric vehicles. Mudança, a fictional automotive company, faced this pivotal change during an intensive three-week management program that involved a business simulation focused on strategic decision-making to meet evolving sustainability demands. This dissertation analyzes Mudança's response to this industry shift, with a focus on strategy, innovation, and financial performance. It also reflects on team dynamics, leadership challenges, and personal growth experienced throughout the program, offering insights into the complexities of guiding a company through such a significant industry-wide transformation.