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Strategic transition to electrification in the automotive industry: a simulation-based analysis of business decisions and personal reflections on team dynamics and self-development
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.02 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The automotive industry is going through a major shift from traditional internal combustion
engines to electric vehicles. Mudança, a fictional automotive company, faced this pivotal
change during an intensive three-week management program that involved a business
simulation focused on strategic decision-making to meet evolving sustainability demands.
This dissertation analyzes Mudança's response to this industry shift, with a focus on strategy,
innovation, and financial performance. It also reflects on team dynamics, leadership
challenges, and personal growth experienced throughout the program, offering insights into
the complexities of guiding a company through such a significant industry-wide
transformation.
Descrição
Palavras-chave
Automotive industry Electrification Business simulation Cross-functional collaboration Financial analysis Innovation Leadership development Reflective analysis Decision-making Strategic planning Sustainability Team dynamics