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A strategic, operational, and financial review of Proxima´s performance in the automotive industry simulation and corresponding personal reflections
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Autores
Orientador(es)
Resumo(s)
This thesis examines the strategic turnaround of Proxima, a high-end electric automotive
manufacturer, as part of a business simulation developed by Industry Masters. Proxima initially
focused on producing premium electric vehicles but later expanded into mass-market segments
to improve production efficiency and profitability. The study analyses Proxima's strategy using
key performance indicators such as Economic Value Added (EVA), carbon emissions, and
financial performance, emphasizing Proxima’s sustainability and financial growth goals.
Furthermore this dissertation provides a personal reflection on the author's role within their
team in the simulation and highlights the importance of communication and its impact on
conflict resolution.
Descrição
Palavras-chave
Operational volatility Capability-based strategy Financial performance analysis Personal insights on team collaboration