A carregar...
Publicação
Strategic management and sustainable innovation: the transformation of vector motors in a competitive market simulation
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 390.29 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis explores the strategic and operational management of Vector Motors during a
simulated business environment. The focus is on transitioning to a high-quality, differentiated
automaker with a strong emphasis on sustainability and innovation. Key decisions include
capital structure management, factory distribution, and the launch of electric vehicles,
aligning with market dynamics and consumer behaviour. The project highlights the challenges
of maintaining team motivation, managing financial performance, and fostering a supportive
team environment. The results demonstrate the effectiveness of a strategy that balances
financial stability, technological advancement, and sustainable practices in achieving long term business success.
Descrição
Palavras-chave
Apply theory in practice Business simulation Reflective practice Sustainability and esg Team dynamics Coordinate decisions across business functions Business strategy