Business in practice: a performance analysis of Evon´s strategic transition to electrification and interpersonal dynamics

Abstract

Business in Practice was a three-week program, challenging students to manage an automotive company amid the industry's shift toward sustainable technologies. The program centered on intensive collaboration within diverse, cross-functional teams. By integrating academic sessions, workshops, and role plays, the simulation enhanced the understanding of business operations and strategy execution, effectively preparing students for their professional careers. This dissertation will connect academic theories to simulation events, personal behaviors, and team dynamics, highlighting the advantages of hands-on learning.