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Business in practice: a performance analysis of Evon“s strategic transition to electrification and interpersonal dynamics

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FINAL_2023_24_Fall_61316_Ann_Cathrin_Hummel.pdf2.99 MBAdobe PDF Ver/Abrir

Resumo(s)

Business in Practice was a three-week program, challenging students to manage an automotive company amid the industry's shift toward sustainable technologies. The program centered on intensive collaboration within diverse, cross-functional teams. By integrating academic sessions, workshops, and role plays, the simulation enhanced the understanding of business operations and strategy execution, effectively preparing students for their professional careers. This dissertation will connect academic theories to simulation events, personal behaviors, and team dynamics, highlighting the advantages of hands-on learning.

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Sustainability Automotive strategy Business simulation Electrification Team dynamics Interdependencies across business functions

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LicenƧa CC