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Driving innovation at emotion: a strategic journey toward electrification and insights on team dynamics
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This paper explores Emotion’s strategic shift toward electrification within a simulated
business environment called Industry Masters. By examining Porter’s Generic Competitive
Strategies and the Resource-Based View, it investigates how differentiation and ESG
strategies were crafted to achieve a competitive edge. The study highlights Emotion’s bold
investments in cutting-edge technology, sustainability initiatives, and first-mover advantage in
the electric vehicle market. Additionally, it delves into team dynamics, emphasising the
importance of leadership, decision-making, and effective cross-functional collaboration.
Reflective analysis of critical incidents demonstrates how team coordination and conflict
management contributed to Emotion’s overall success.
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Sustainability Business simulation Esg Innovation Roi Team dynamics Differentiation Groupthinking Electrification