From profit to planet: fostering sustainable growth in the global car manufacturing through electrification and automation

Abstract

During the climate changes of our time, the automotive industry has faced both sustainable technology challenges and significant market opportunity. The first section of the dissertation demonstrates how the way of operaring profitably while creating a positive environmental impact has driven the company performance in the simulation Business in Practise. For the analysis, the main functions of Operations, Marketing, and Finance were considered to show how each unique function is independent but, at the same time, must be integrated with one another to achieve the same company goal. Sutainable practices within the processes were explored separately. The second section is dedicated to personal reflection on the simulation, highlighting crtitical incidents and their further impact on individual performance and skills development. Both sections conclude with key ideas and main professional and personal learnings from the simulation.