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From profit to planet: fostering sustainable growth in the global car manufacturing through electrification and automation
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| 4.44 MB | Adobe PDF |
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Resumo(s)
During the climate changes of our time, the automotive industry has faced both sustainable
technology challenges and significant market opportunity. The first section of the dissertation
demonstrates how the way of operaring profitably while creating a positive environmental
impact has driven the company performance in the simulation Business in Practise. For the
analysis, the main functions of Operations, Marketing, and Finance were considered to show
how each unique function is independent but, at the same time, must be integrated with one
another to achieve the same company goal. Sutainable practices within the processes were
explored separately. The second section is dedicated to personal reflection on the simulation,
highlighting crtitical incidents and their further impact on individual performance and skills
development. Both sections conclude with key ideas and main professional and personal
learnings from the simulation.
Descrição
Palavras-chave
Practical business application Automotive sector Environmental sustainability Strategic planning Operational efficiency Financial modeling Data analytics Performance metrics Team collaboration Scenario analysis Decision-making processes