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Business in practice: analysis of the strategic change of an automobile manufacturer and self-reflection on the journey
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| 4.89 MB | Adobe PDF |
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Resumo(s)
The Business in Practice (BiP) program focuses on an immersive business simulation that
combines academic concepts with practical applications. Students work in teams to manage a
global automotive company, tackling real-world challenges such as the transition to electric
vehicles and the integration of sustainability. The program emphasizes the strategic interplay
of key business functions – finance, operations, marketing, innovation, and human resources.
In addition, participants develop key skills in team dynamics and leadership as they develop
and implement long-term business strategies. This thesis focuses on analyzing the company’s
performance during the simulation and reflecting on personal development.
Descrição
Palavras-chave
Apply theory in practice Business simulation Develop a business strategy Strategic change Integrate and coordinate decisions across business functions Managing a business Sustainability and Esg Team dynamics Self-reflection Working in teams