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Business in practice: strategic analysis and personal reflection on a car manufacturer´s transition to sustainability
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Resumo(s)
This dissertation analyses a fictive car manufacturer's performance during the Business in
Practice (BiP) simulation at Nova School of Business and Economics, focusing on strategy,
marketing, and finance. It highlights the need to align strategic goals with market demands, the
importance of a clear positioning, and the role of financial management for sustainable growth.
Additionally, it examines two team incidents: one involving communication and trust issues
during a sales pitch preparation, and the other demonstrating how a desire for harmony stifled
performance.
Descrição
Palavras-chave
Marketing Strategy Finance Sustainability Automotive Team dynamics Apply theory in practice Cross functional Business simulation