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Business in practice: change management and the automotive industry - paving the road to electrification and self-reflection on team dynamics
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| 1.95 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The automotive industry is going through a complete transformation after more than a century
of absolute dominance of Internal Combustion Engine Technology. The constant changes the
industry now faces pressures Original Equipment Manufacturersto innovate every day to obtain
a competitive advantage. This paper is focused on analyzing a three week change management
gamified experience, containing a personal reflection on the dynamics encountered and a
business review, focusing on the Strategy, Innovation and Operations functions of a car
manufacturer over twenty-four decision-making rounds in the path to electrification and
sustainability.
Descrição
Palavras-chave
Change management Self-reflection Business simulation Automotive industry Operations management Strategy Innovation Business in practice Sustainability Esg Cross-functional review Gamified learning Team dynamics