Business in practice: analysis of the sustainable development and transformation of a virtual automotive manufacturing company

Abstract

This dissertation presents a comprehensive analysis of PROXiMA, a motor manufacturing company created and managed by our group during a three-week simulation. To provide an in-depth evaluation, the thesis examines the performance and decision-making processes across three different departments: Human Resources, Strategy and Operation. It highlights the correlation between different departments and the impact of various decisions on the overall performance of the company. Additionally, the report encapsulates the insights I’ve gained from the simulation, offering strategies to perform better in the future.