A carregar...
Publicação
Business simulation of the transition to electrification and automation in a global car manufacturing company: a review and self-reflective analysis of team dynamics
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.4 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The worldwide automotive industry is rapidly evolving, driven by technological development
and new regulations, resulting in a shift from combustion engines towards electric vehicles.
The Business in Practice simulation provides a professional and personal growth opportunity
in managing an automotive company. Students work in cross-functional teams with roles in
Human Resources, Innovation, Finance, Operations, Strategy, and Marketing, integrating
diverse perspectives to develop cohesive strategies. Effective communication is crucial to team
discussions and company success. The work is divided into two sections: the first focuses on
EvoWay’s strategy, marketing, and HR journey, and the second investigates critical incidents
during the simulation.
Descrição
Palavras-chave
Communication Trust Marketing Human resources Business simulation Working in teams Combustion cars Electric cars Employee satisfaction Strategy Customer satisfaction Environmental Social And governance Competitive advantage