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Resumo(s)
This study explores the integration of dashboard technologies in sales reporting within the
banking sector, focusing on the challenges and strategies associated with change management.
Through semi-structured interviews with industry professionals, the research identifies
significant obstacles such as resistance to change, data accuracy issues, and system integration
challenges. Key success factors for overcoming these barriers include effective training
programs, robust management support, and continuous adaptation based on user feedback. The
study contributes to the theoretical and practical understanding of adopting dashboards in sales
reporting within the banking industry, offering insights to enhance implementation strategies
and improve organizational performance.
Descrição
Palavras-chave
Change management Sales Reporting Dahboard technologies
