A carregar...
Publicação
Influencer marketing: the effect of paid brand partnerships on influencers´ reputations
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.38 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In the evolving influencer marketing landscape, this thesis examines the consequences of paid
brand partnerships on influencers’ reputations. Through two surveys aimed at both influencers
and social media users, the study provides a comprehensive analysis of how these collaborations
affect public perception. The results highlight the nuanced impact of paid partnerships, offering
valuable insights into the dynamics between influencers, brands, and audiences. This research
contributes to the theoretical understanding of influencer marketing and serves as a reference
for future studies, while also guiding influencers, brands, and marketers in their strategic
decisions.
Descrição
Palavras-chave
Influencer marketing Paid brand partnerships Social media Reputation