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Success factors of implementing generative ai in the German banking industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.87 MB | Adobe PDF |
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Resumo(s)
Generative AI is transforming industries by automating tasks, enhancing decision-making, and
driving innovation. While many studies examine AI success factors, limited research focuses
on GenAI in the German banking sector. This thesis constructs a framework of success factors
through literature review and expert interviews, which span across technological, organizational
and environmental dimensions. The findings offer a strategic roadmap for banks to enhance
Generative AI integration and utilization, highlighting the need for ongoing adaptation to keep
pace with rapid technological advancements.
Descrição
Palavras-chave
Banking Generative ai Organizational change Germany CEMS MIM