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Cross-generational perspectives on purpose - generations y and z in Germany
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| 1.31 MB | Adobe PDF |
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Resumo(s)
The term "Purpose Generation" increasingly characterizes Millennials and Generation Z, whose
entry into the workforce reshapes organizational priorities towards value-driven employment.
This study explores cross-generational perspectives on individual purpose within Germany's
FMCG sector. Through 12 semi-structured interviews, it examines how both generations
perceive and apply purpose. While both generations emphasize the importance of purpose in
life and work, they differ in influences and application: Gen Z focuses on personal
achievements and pivotal life events, while Millennials are motivated by curiosity and family.
This research addresses a critical gap in literature by exploring these lived experiences and
perceptions.
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Palavras-chave
Generation z Millenials Generational analysis Individual purpose