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Softography: the future of biopsy analysis, business strategies and development
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Resumo(s)
Softography is a revolutionary enterprise seeking to introduce Optical Projection Tomography
(OPT) technology combined with AI to biopsy practices, in order to make them less time
consuming and more accurate. The project is carried out in collaboration with the expertise of
the Gulbenkian Science Institute. Investigating OPT's technological intricacies, clinical
applications, and market opportunities, Softography’s goal is to identify strategies for
leveraging its advantages in establishing a disruptive business venture. The business plan aims
to highlight, the revolutionary potential of our breakthrough device, OPTsy, as the foundation
for a pioneering firm and persuade potential investors by demonstrating the company's strategy.
The study focuses on how Softography meets the needs of hospitals, patients, governments, and
biomedical research institutions, and how to overcome the possible hurdles that could arise
during the launch and development of the company, providing innovative solutions. This thesis
underscores Softography's potential to transform cancer diagnostics, highlighting its innovative
approach and strategic planning.
Descrição
Palavras-chave
Science-based entrepreneurship Innovation Optical projection tomography Artificial intelligence Biopsy analysis Marketing Business strategy