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Teahaochina: an entrepreneurial journey in bridging Chinese herbal tea tradition and European health trends
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| 2.8 MB | Adobe PDF |
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Resumo(s)
This thesis explores the entrepreneurial journey of TeaHaoChina, a start-up company
dedicated to promoting Chinese herbal tea culture and health care in the European
market. The study aims to analyze the strategies and methods employed to build the
brand, assess the factors contributing to its long-term success, and assess its potential
impact on the health beverage industry. The study delves into the tea drinking habits
and cultural backgrounds of Europe and China, laying the foundation for
understanding the significance and potential of bringing Chinese herbal tea to Europe. Through comprehensive market research, analysis of consumer preferences and the
development of effective marketing strategies, the study provides valuable insights for
launching and developing a culturally rich, health-conscious brand in a highly
competitive market. The findings highlight the importance of integrating traditional
Chinese medicine with modern health trends and highlight the unique challenges and
opportunities that Tea Hao China faces in connecting ancient wisdom with modern
health.
Descrição
Palavras-chave
Entrepreneurship Brand building Business model Teahaochina Chinese herbal Tea Sales strategy