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Private equity investments in football: an opportunity for global and portuguese football growth
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| 1.86 MB | Adobe PDF |
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Resumo(s)
Football is the world’s most famous sport, gathering an impressive 3.5 billion fans. In the last
decades, globalization and digitization fostered an unforeseen evolution in the movement with
clubs turning from purely sport entities to actual businesses characterized by diversified
revenue streams and high investment requirements. The needed financial resources could be
provided by private equity investors. This paper analyzes return-seeking investments in
football and, through the application of a strategic framework and via direct interviews with
experts, assesses the best strategies to foster Portuguese football growth, ultimately providing
recommendations to both clubs and financial sponsors to create successful partnerships.
Descrição
Palavras-chave
Football Private equity Investments Growth CEMS MIM