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This paper provides an evaluation of Puma's strategic
positioning and future development within the
sportswear/athletic wear industry. Through
comprehensive analysis, it delves into Puma's business
model, historical financial performance, and market
insights. By reorganizing the three financial statements
into core, non-core, and financial components, the paper
offers a nuanced understanding of Puma's primary
operations. Furthermore, it formulates a forward looking forecast of these statements, serving as the basis
for a valuation model dated December 2024. This model
integrates relative and intrinsic methodologies. With
respect to the disclosures, the analysis identifies upside
potential in Puma's stock performance.
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Puma se Puma Equity research Sportswear Sports apparel Athletic wear
