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Equity research - Puma: evaluating its performance in the athletic wear industry

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2023_24_Spring_53463__Jakob_Isensee.pdf3.45 MBAdobe PDF Ver/Abrir

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This paper provides an evaluation of Puma's strategic positioning and future development within the sportswear/athletic wear industry. Through comprehensive analysis, it delves into Puma's business model, historical financial performance, and market insights. By reorganizing the three financial statements into core, non-core, and financial components, the paper offers a nuanced understanding of Puma's primary operations. Furthermore, it formulates a forward looking forecast of these statements, serving as the basis for a valuation model dated December 2024. This model integrates relative and intrinsic methodologies. With respect to the disclosures, the analysis identifies upside potential in Puma's stock performance.

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Puma se Puma Equity research Sportswear Sports apparel Athletic wear

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Licença CC