Connect to success consulting program Liliana Alves Jewelry Design

Abstract

This Work Project includes a business plan and an internationalization strategy for a Portuguese jewelry designer Liliana Alves. The purpose of the business plan is to evaluate the current situation of the company in the Portuguese market and find ways to improve it, while the internationalization strategy aims to increase revenues by expanding the operations abroad. The main suggestions comprise of unifying the inconsistent distribution strategy, taking advantage of time-reducing production processes, and increasing the margins through lowering fixed costs. Furthermore, current and potential internationalization locations are analyzed and entry strategies suggested.