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Connect to success consulting program Liliana Alves Jewelry Design
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.02 MB | Adobe PDF | |||
| 1.59 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This Work Project includes a business plan and an internationalization strategy for a
Portuguese jewelry designer Liliana Alves. The purpose of the business plan is to evaluate
the current situation of the company in the Portuguese market and find ways to improve
it, while the internationalization strategy aims to increase revenues by expanding the
operations abroad. The main suggestions comprise of unifying the inconsistent
distribution strategy, taking advantage of time-reducing production processes, and
increasing the margins through lowering fixed costs. Furthermore, current and potential
internationalization locations are analyzed and entry strategies suggested.
Descrição
Palavras-chave
Jewelry Design Business Plan Internationalization