A carregar...
Publicação
The role of China in reshaping western automotive strategies - in marketing
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 13.66 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study examines the significant impact of the Chinese automotive industry on Western car
manufacturers' strategies, focusing on product development, supply chain management,
marketing, and sales strategies. The study examines how Chinese strategies are reshaping the
competitive landscape and what Western companies need to do to adapt and compete
effectively. The analysis highlights the Chinese influence in various areas of the automotive
sector, while the findings emphasize the need for Western companies to realign their business
models and strategic approaches. Recommendations are made on how Western companies can
integrate these findings and improve their competitiveness in a rapidly evolving industry.
Descrição
Palavras-chave
Digital marketing Communication strategy Automotive marketing Digital platforms