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The role of China In reshaping western automotive strategies - in product development
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 5.93 MB | Adobe PDF |
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Resumo(s)
This study examines the significant impact of the Chinese automotive industry on Western car
manufacturers' strategies, focusing on product development. The study examines how Chinese
strategies are reshaping the competitive landscape and what Western companies need to do to
adapt and compete effectively. The analysis highlights the Chinese influence in various areas
of the automotive sector, while the findings emphasize the need for Western companies to
realign their business models and strategic approaches. Recommendations are made on how
Western companies can integrate these findings and improve their competitiveness in a rapidly
evolving industry.
Descrição
Palavras-chave
Global automotive industry Chinese automotive innovations Electric vehicles Autonomous driving Connectivity