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A consulting lab on innovating internal communication in the digital era: leveraging leaders for effective communication
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| 6.38 MB | Adobe PDF |
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Resumo(s)
The current project concerns the improvement and innovation of VFM's Internal
Communications in the digital era. It delves into the challenges faced by the internal
communications team of a large organization and the opportunities presented by market
practices, considering their suitability to the unique characteristics of the Group. Through
comprehensive internal and external analyses and a careful evaluation of different strategic
paths, the thesis provides tailored recommendations for the enhancement of VFM’s Internal
Communications. The recommendations are composed of three areas, Communications
Management, Employee Experience, and Connections, and are complemented by a detailed
implementation plan.
Descrição
Palavras-chave
Consulting Startegy Internal communication Leadership