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Determinants of CSR importance in employer attractiveness
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Resumo(s)
This study examines what impacts the importance of CSR in employer attractiveness among
younger generations. A moderated moderation model with four constructs based on individuals’
identities connected to CSR and employer attractiveness was tested in a survey with 107
respondents. The analyses suggest that the perceived importance of CSR in employer
attractiveness is directly influenced by attitudes towards CSR and this effect is stronger for
strong personal CSR norms. The economic dimension does not significantly moderate the
moderation effect. Individuals with strong attitudes and norms towards CSR highly value CSR
in employer attractiveness, the economic dimension does not diminish this.
Descrição
Palavras-chave
Csr Person-organisation-fit Employer attractiveness Signalling theory