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Internationalization of volkswagen group services consulting across the atlantic - the case of Canada
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This thesis rigorously examines the internationalization journey of MotorCar Services
Consulting Iberia. It initiates with comprehensive literature reviews on five key
internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position
and conducts a meticulous international market selection process. Utilizing quantitative
analysis, countries are ranked and clustered to identify prime expansion markets. A detailed in depth market analysis follows for Canada, informing tailored entry strategies. Additionally, a
region-specific marketing plan and financial forecast were created to ensure strategic decision making and optimal outcomes for MCC Iberia's global expansion.
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Consulting Internationalization Canada Fdi B2b International market selection Market research Strategic analysis Market entry strategy International business