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Internationalization of Volkswagen group services consulting across the Atlantic - the case of Peru
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| 3.06 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This thesis rigorously examines the internationalization journey of Motorcar Services
Consulting Iberia. It initiates with comprehensive literature reviews on five key
internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position
and conducts a meticulous international market selection process. Utilizing quantitative
analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in depth market analyses follow for potential markets, informing tailored entry strategies,
particularly focusing on the United States. Additionally, region-specific marketing plans and
financial forecasts were created to ensure strategic decision-making and optimal outcomes for
MCC Iberia's global expansion.
Descrição
Palavras-chave
Consulting International business Peru Services Market research International market selection Export Smes Entry mode strategy