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Innovation in digital health- how to increase the user adoption of play to earn digital health applications
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| 2.08 MB | Adobe PDF |
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Resumo(s)
This paper addresses the challenge of low adoption rates of Play-to-Earn (P2E) digital health
applications, pursuing three objectives: assessing the opportunities of gamified financing for
enhanced user adoption, analyzing user motivations to adapt to existing P2E health apps, and
proposing management strategies to increase adoption rates for the P2E app Dotmoovs. The
paper applies a literature review, a survey-based analysis of users’ experiences and a discrete
choice experiment. Results indicate that while economic incentives can enhance adoption,
understanding user motivations and integrating engaging gamification strategies are crucial.
Recommendations for improved adoption include refining engagement strategies, simplifying
cryptocurrency integration, and aligning app functionalities with user needs.
Descrição
Palavras-chave
Healthcare Digital health P2e Gamefi Cryptocurrency