Feelings of groundedness, consumption, and well-being: exploring the impact on sustainable behaviour

Abstract

This thesis investigates the relationship between feelings of Groundedness, consumption, and well being. Groundedness is defined as a feeling of emotional rootedness derived from a sense of connectedness to one’s physical, social, and temporal environment (Place, People, and Past). This work explores how Groundedness and its three subcomponents (Place, People, and Past) influence sustainable consumption practices. The group component includes the conceptual framework which explores the existing research on Groundedness and sustainability measures, highlighting their connections. The individual part includes empirical research on how Groundedness influences sustainable behaviour, finding significant associations between Groundedness and sustainable choices.