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Feelings of groundedness, consumption, and well-being: exploring the impact on sustainable behaviour
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This thesis investigates the relationship between feelings of Groundedness, consumption, and well being. Groundedness is defined as a feeling of emotional rootedness derived from a sense of
connectedness to one’s physical, social, and temporal environment (Place, People, and Past). This
work explores how Groundedness and its three subcomponents (Place, People, and Past) influence
sustainable consumption practices. The group component includes the conceptual framework
which explores the existing research on Groundedness and sustainability measures, highlighting
their connections. The individual part includes empirical research on how Groundedness
influences sustainable behaviour, finding significant associations between Groundedness and
sustainable choices.
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Groundedness Consumer behaviour Sustainable behaviour Sustainability Consumer well-being