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The future of fan experience: how will digital improve the fan experience? Will it bring risks to enjoy the match itself?- Impacts of covid in the sport industry
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Orientador(es)
Resumo(s)
Fans' attention at football games is no longer focused solely on the spectacle of the game, but
on everything that transpires around it, implying that fan experience tools must evolve to a more
digitally inclined future. Previous work allowed us to set up a benchmark on the American
market and to base our segmentation and targets on academic references.
Our research indicated that the first step in developing an effective fan involvement strategy is
to collect data that would provide a greater understanding of the fans' needs, subsequently
followed by increasing fandom with focused and impactful content.
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Economy Health Social Solutions Digital