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The development of an impactful fashion brand with a social and environmental mission in the global south - the case of agoji studio / building brand trust using the social impact brand Moodel
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Resumo(s)
This thesis examines the challenges of AGOJI Studio, an impactful fashion brand operating in
the Global South. The chapters resolve around two primary questions: first, identifying the
crucial aspects in the development process of AGOJI Studio and second, exploring the
challenges that have been tackled. The main outcome of the thesis is a comprehensive guideline,
offering valuable insights and strategic approaches for similar entrepreneurial ventures.
As one part of the guideline, the brand strategy is executed within the individual part. The focus
is on creating brand trust as the most important factor for a dual-impact mission venture when
interacting with stakeholder.
Descrição
Palavras-chave
Marketing Branding Social branding Entrepreneurship Brand trust