The development of an impactful fashion brand with a social and environmental mission in the global south - the case of agoji studio / assessing the environmental impact in the supply chain

Abstract

This version of the thesis examines the challenges of AGOJI Studio, an impactful fashion brand operating in the Global south and focuses on assessing the environmental impact in the supply chain, which is analyzed in the individual part of Luis Jakob Konstantin Link. The chapters revolve around two primary questions: first, identifying the crucial aspects in the development process of AGOJI Studio and second, exploring the challenges that have been tackled. Therefore, the assessment of sustainable supply chains in general, as well as AGOJI Studio’s supply chain in particular are critically analysed. The main outcome of the thesis is a comprehensive guideline to create an impactful fashion brand in the global south, offering valuable insights and strategic approaches for similar entrepreneurial ventures.