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Navigating Jerónimo Martins´ growth - exploring strategic shifts in response to market dynamics and e-commerce evolution

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2022_23_JERONIMOMARTINS.pdf1.62 MBAdobe PDF Ver/Abrir

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This Master’s Final Project delves into Jerónimo Martins, encompassing its, business model, retail industry dynamics, and major competitors through an equity valuation process. The Group’s operations extend across three countries: Portugal, Poland, and Colombia. The analysis incorporates a comprehensive review of relevant information, considering the distinct realities of the countries where the group operates, establishing a well-founded investment recommendation. The report acknowledges the significant impact of e-commerce, affecting not only Jerónimo Martins but also the entire food distribution sector. The analysis explores how these shifts in dynamics have influenced consumer spending.

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Jerónimo Martins Retail Food distribution Valuation

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Licença CC