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Comparison of product development approaches by non-tech founders in tech ventures and its impact on market capitalisation, capital efficiency, revenue, and time-to-market - an analysis of the consumer tech industry
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Resumo(s)
This paper aims at analysing how the different product development approaches followed by a
non-tech founder impact success measure in a tech driven startup. For this, qualitative and
quantitative research was conducted with the goal of establishing points of comparison and
discrepancies between the development methods used. A deepen analysis was conducted in the
Consumer Tech industry, in which a positive tendency towards having a Co- founder was
verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further
advancements and crucial contribution in bringing a quick proof of concept to the market.
Descrição
Palavras-chave
Tech startup Product development Co-founder Outsourcing No-code Consumer tech